Woom Project

Woom is an international oral hygiene brand headquartered in Riga, whose products – toothpastes, mouthwashes, toothbrushes and flosses – occupy a solid place in the global market. We provided full visual development: we photographed the entire product range and created individual video campaigns for almost every line, including the children's series, Herbal+, Sensitive+, whitening kits and the brand's most popular product – Carbon+ toothpaste with charcoal.

Product Photography

Each product line was designed in its own individual style — with various artistic effects and decors while maintaining a visual identity.

Teeth Whitening Sets

We created three promotional videos for the whitening product range, covering the entire line – whitening sheets, the complete set and the teeth whitening pen. Each of them was created as an independent product demo video.

Kids Toothpaste

A dedicated spot for the kids' range, built around the same playful, colour-led approach as the packaging itself.

Herbal+

A commercial for Herbal+, the range's natural-ingredient formula.

Herbal+ contains real hemp oil — distinctly green, unlike other oils — so we grew the hemp for the photo shoot ourselves, for about two months in a growing box, with seeds and oil from the Latvian grower Transhemp (transhemp.lv). Thanks to Ivars Auzins from Ramans food for that. Close-ups were taken with a macro probe lens, as there was a lot of splashing with hemp oil, the entire filming area was wrapped in film.

Growing the Hemp

Sensitive Series

Sensitive+ got its own film alongside a dedicated ad campaign, playing on the same soft, gentle visual language as the product photography.

Carbon+

For the most popular teeth whitening product with activated charcoal — Woom Black Tube — both a promotional video and a Facebook campaign banner were created, introducing shoppers to the entire extensive product line.

Social Campaign

A new short-form video series for Carbon+ and the kids' product line has hit Facebook and Instagram feeds. They are quick-edited clips that grab attention and are perfectly suited for watching without sound.

More shots from this project