Woom

Woom is a Riga-based oral care brand — toothpaste, mouthwash and whitening kits sold internationally under one clean, colour-coded system. We shot the full product range and produced the video campaigns behind nearly every line in the catalogue: whitening sets, the kids' range, Herbal+, Sensitive+, and the flagship Carbon+ charcoal toothpaste.

Product Photography

Each product line got its own studio treatment — the full family range on a diagonal gradient backdrop, Carbon+ squeezed straight onto the brush, Sensitive+ shot against a seashell and bokeh, the kids' range styled with a child's own hand reaching in.

Teeth Whitening Sets

Three commercials covered the whitening range end to end — strips, the full kit, and the whitening pen — each built as a standalone product demo.

Kids Toothpaste

A dedicated spot for the kids' range, built around the same playful, colour-led approach as the packaging itself.

Herbal+

A commercial for Herbal+, the range's natural-ingredient formula.

Herbal+ is formulated with real hemp oil — visibly green, unlike the other oils in the range — so we grew our own hemp for the shoot, about two months in a grow box, with seeds and oil supplied by Latvian grower Transhemp (transhemp.lv). Thanks to Ramans for that. The extreme close-ups were shot with a macro probe lens, and because hemp oil splashes everywhere once you start working with it, the whole set ended up wrapped in plastic sheeting.

Growing the Hemp

Sensitive Series

Sensitive+ got its own film alongside a dedicated ad campaign, playing on the same soft, gentle visual language as the product photography.

Carbon+

The flagship charcoal-whitening line — Woom's signature black tube — got a commercial of its own, plus the Facebook campaign banner introducing the wider product family.

Social Campaign

A run of short-form ads for Facebook and Instagram carried the Carbon+ and kids' ranges into social feeds — quick cuts built for sound-off viewing.