Rīgas ūdens Project

Riga Water needed a single image that could convey messages about water quality, infrastructure, and saving without looking like a utility bill. We created Pilīti — with glasses to make it look smarter and a small leaf to symbolize the ecological environment.

One Character, For Every Message

Pilīte shows up as a maintenance worker in a hard hat with a wrench, a lab-coated scientist checking water quality with a magnifying glass, a teacher walking a class through the water cycle at a chalkboard, a call-centre agent with a headset, and a plain friendly wave — a different prop and pose for each context, always instantly recognisable as the same character.

Animation

Beyond the still poses, Pilīte was animated for a short video, bringing the character to life in motion for social media or presentation.