Rīga Slēpo runs the city's winter cross-country ski parks — trails and equipment rental across Uzvaras parks, Purvciems and Lucavsala. We built the brand from the ground up: a logo, the website, park development visualizations, a sponsor-backed promotional calendar, and the banners and signage installed on site each season.

Logo Design

Crossed ski poles form a circular badge around a hand-lettered wordmark — a mark simple enough to work equally well on a rental-cabin banner or a Facebook page.

Website

rigaslepo.lv covers all three parks in one place — trail status, rental pricing by age group, and a photo gallery, with the season's opening announced right on the homepage.

Development Planning

Beyond the identity, we produced 3D visualizations for the parks' own development plans — laying out activity zones, seating and pathways for Lucavsala's riverside grounds before a shovel went into the ground.

Calendar Photography

I created a special advertising calendar that combined real park equipment with a professional studio photo shoot. This project was created to promote sports activities and inspire young people to try different sports.