Groglass
- Client
- Groglass
- Location
- Fineartprint
- Creative Lead
- Kalvis Kalsers
- Website
- Visit site
Groglass makes anti-reflective and other high-performance coatings for glass and acrylic, used in museum showcases, picture framing, architecture, and high-end electronic and static displays. We produced this advertising video for agency Bounce, built around a simple idea — how much reflection-free glass changes a space.
Groglass — advertising video
On Location at Fineartprint
The centerpiece — a picture-framing demonstration — was filmed at Fineartprint, a print and framing studio where Groglass's anti-reflective glass gets fitted into frames every day.
Interiors for the Ad
Additional scenes were shot across a set of high-end interiors, each one built to show what a room looks like once the glass itself disappears from view.
Post-Production
A day-to-night composite — masking, rotoscoping and color work in After Effects — shows how the coating performs as the light in a room changes.
