Groglass Project
- Client
- Groglass
- Location
- Fineartprint
- Creative Lead
- Kalvis Kalsers
- Website
- Visit site
Groglass is a world-renowned manufacturer of specialty glass and acrylic with anti-reflective and other high-performance coatings – from museum showcases and art frames to architecture and displays. I created this promotional video for Bounce, based on the idea of how invisible glass completely transforms the perception of space.
Groglass — advertising video
On Location at Fineartprint
Glass cutting and professional framing of the painting were done at the Fineartprint studio, where the highest quality Groglass anti-reflective glass is incorporated into the frames on a daily basis.
More shots from this project
Interiors for the Ad
Additional scenes were shot across a set of high-end interiors, each one built to show what a room looks like once the glass itself disappears from view.
Post-Production
The main idea of the advertisement was to convey a clear message: Groglass glass not only provides perfect visibility without reflections, but also protects artwork and photographs from fading in sunlight, because it was the UV-resistant coating that was less popular and less recognizable.
The idea of the promotional video was to show the effects of time – how colors fade in the sun over the years, and why it is important to use UV protection glass so that photos do not lose their brightness and favorite memories do not fade. To visualize this, I used a metaphor in the filming: a clock hanging on the wall, which when removed reveals an unbleached area of the sun, or a darker silhouette on a faded background. To achieve this effect believably, I used After Effects and precise masking in post-processing.
