ABM Agro manages private capital investment in Latvian farmland — close to 4,000 hectares of agricultural and forest land across the country. We built the brand from the sketch pad up: a wordmark, a full visual identity system, and the website that carries it.

Logo Design

The mark went through dozens of hand-drawn passes before landing on its final form — letters built to read as both initials and a single continuous shape.

Early Sketches

The Mark

The final wordmark ties back to the client's own field — a rhythm borrowed from nature, expressed through the golden ratio. The a and b letterforms trace an infinity symbol, echoing the endless cycle the style guide draws from a sunflower's own spiral.

Identity System

Colour variants, print sizing rules, stationery and real-world signage mockups rounded out the guide — everything needed to keep the mark consistent from a business card to a building facade.

Website

The identity carried through to abm.lv — a clean, content-first site introducing the company's investment approach and its land holdings across Latvia.