Fit and Feminine

Fit and Feminine is a high-quality designer sports apparel brand built for active women. We shot on location at Move Gym — the best place to show performance apparel doing what it's designed for — using flash lighting setups, with final retouching done in Lightroom.

On location at Move Gym

Team is everything

With a supportive, professional team, the result is always a success.

Behind the Scenes

Product Photography

Product shots were captured in studio under flash lighting and combined with on-model photography to achieve an invisible-man effect — the garment appears worn, without a visible model. Every shot is high resolution, so customers can zoom in and inspect the product up close.