Fit and Feminine Project

Fit and Feminine is a high-quality designer sports apparel brand built for active women. We shot on location at Move Gym — the best place to show performance apparel doing what it's designed for — using flash lighting setups, with final retouching done in Photohsop.

On location at Move Gym

Team is everything

With a supportive, professional team, the result is always a success.

Behind the Scenes

Product Photography

Product photos are taken in a studio with professional studio lighting. The garments are photographed on a model to achieve a 3D effect. To create the “Invisible Man Effect” without a visible model. Each garment is also photographed from the inside and then put together with the help of Photoshop. Each image is high resolution so that customers can zoom in and see the product up close.