HoodieBuddie makes hoodies with built-in, washable headphone wiring — HB3 technology, threaded through the hood and drawstring so a phone or MP3 player plugs straight in. We designed the retail presence and print collateral for its Baltic and CIS market launch: a trade-show booth concept, seasonal campaign banners, and the business cards, brochures and gift certificates that went with it.

Retail & Trade Show

The booth design built the HoodieBuddie shelf and rack system around a central pillar, with a lifestyle photo wall and a screen looping the brand's own campaign film.

Campaign Banners

Seasonal banner sets — Spring-Summer, Autumn-Winter — carried the brand's own lifestyle photography into local advertising, paired with the HB3 branding wherever it ran.

Print Materials

Print materials followed in both Latvian and Russian for the region's retail launch — a brochure walking customers through the HB3 features (stash pocket, hb connect, supersound), plus business cards and a gift certificate.

Vehicle Wrap

The HB3 launch also extended onto the road — a full vehicle wrap turning a small city car into a driving billboard, in both a clean brand-mark version and a hand-drawn sticker-style variant.