Glass Bead Game is a multiplayer tabletop game built around psychology and creative thinking. Graphic.lv developed the full campaign advertising material for its Kickstarter and Indiegogo crowdfunding launches — packaging design, lifestyle photography and social campaign graphics.

Lifestyle photography for the crowdfunding campaign

Campaign Graphics

A set of feature graphics broke down what backers would receive — from the physical components to the companion app — tailored to different funding tiers and campaign themes.

Packaging Design

The die-line packaging system was designed so each themed box edition nests together on the shelf, wrapped in a consistent hexagonal brand pattern.

Packaging Design Process

Video Advertising

We also produced a short video ad for the game, built around a simple contrast: a glowing screen versus the table itself. Filmed on a custom-built set with a real family cast, it follows kids trading a paused show for the physical board game beside it.