Hereford is a Latvian producer of organically raised beef, direct from farm to table. We took on the brand from the ground up — a redesigned logo and identity, a farm commercial shot on location, a full e-commerce website, product photography, and the print and social materials that carry it all into stores and delivery vans.

Hereford — farm commercial

On the Farm

The film was shot on location at the farm itself — the herd, the fields, the hay bales at sunset — grounding the brand's organic story in the real place it comes from.

Brand Refresh

The original mark was a rough, hand-drawn cow silhouette. We rebuilt it as a cleaner illustrated cow's head paired with a bold serif wordmark — something that reads clearly at roll-up banner size and small enough for a van door.

Before and after

Website

A full e-commerce site followed — product packages, an order form, delivery info and a recipe section — built around the same wood-and-pasture visual language as the rest of the brand.

Campaign & Print

The identity carried through to a delivery van wrap, roll-up banners, and recurring social promotions — same logo, same palette, same tone, wherever it showed up.