360-degree product photography is a technique that allows the visitor of an online store to see the product from all angles.
360 degree product photography is commonly used in e-commerce and online marketing because it gives customers a more detailed and interactive view of the product. It allows customers to zoom in and out, rotate the product and see it from all angles, helping them make more informed purchasing decisions. It is also used by companies to showcase their products in a more engaging way, such as on their website or social media platforms.
To create a 360 degree product image, a photographer typically uses a specialized turntable or rotating platform. The product is placed on the turntable and the camera is positioned to capture the product from all angles as the turntable rotates. Once all the images are captured, they are processed using specialized software that stitches them together to create the final 360 degree image.
To insert the rotating pictures on the website, you can use various free plugins that are installed on WordPress websites or individual platforms that offer to save them on their server and you need only copy the code.
You can use the pictures both on the website and for printed materials and other advertisements. It is also possible to save the image as a .gif animation or an .mp4 video file, which can then be posted on social platforms such as Facebook and Instagram or TikTok.